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Quick Guide: 10 Restaurant Promotion Tactics That Work

  1. Reward Loyalty
    Launch a simple points or punch-card program—customers come back to earn perks.
  2. Limited-Time Offers
    Boost urgency with flash discounts or seasonal specials (“20% off this weekend only”).
  3. Pop-Up & Events
    Set up stalls at local markets or host exclusive tasting nights to reach new patrons.
  4. Contests & Challenges
    Run fun eating contests or photo challenges with prizes to drive buzz.
  5. Partner with Delivery Apps
    List on DoorDash, Uber Eats, etc., but don’t neglect your own direct ordering channel.
  6. Host VIP Experiences
    Invite top customers for chef’s-table nights or menu previews to foster loyalty.
  7. Secret or Limited-Run Menu Items
    Create exclusive dishes only insiders know about to spark word-of-mouth.
  8. Showcase Customer Content
    Share user photos on your social media to make diners feel celebrated.
  9. Charity Nights
    Pledge a % of profits to local causes—good PR and community goodwill.
  10. Pet-Friendly Perks
    Offer special menu items or treats for furry friends to attract pet lovers.

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